Wednesday, July 7, 2010

Pushing buttons

VIDEO: Describing the technology behind a product will do more to win customers than selling based on simplistic marketing techniques

Editor's Note: Watch the video version of editor Andy Wilson's "My View" blog, where you'll get Andy's unique take on what's buzzing through the machine-vision marketplace or just what's been buzzing through his mind lately. You can also read Andy's "My View" as seen in the June issue of Vision Systems Design.

In developing new products, many software vendors leverage simple point, neighborhood, and global algorithms such as histogram equalization and Fourier analysis in their products—functions that are now commonplace and well documented, having been developed and used extensively over the past 50 years.

Newer and more novel algorithms dealing with image transformation, mapping, pattern matching, and image classification are also well-documented in journals such as the IEEE Transactions on Pattern Analysis and Machine Intelligence (PAMI).

1 comment:

Brian said...

You make an excellent point, and have probably explained why so many industrial automation articles provide so little technical depth. The problem is not unique to our industry. It seems to be the job of marketing departments to control our product selection criteria, distracting us from the criteria we had originally wished to consider. We are told to purchase things based on long lists of features, instead of attempting to evaluate its quality, or how well it performs in the intended application.

I was recently shopping for a dishwasher. I don’t want bullet points, I want clean dishes. I want to compare hard specifications instead of trademarked gobbledygook like “SheerClean”, “EASYLOAD”, “ECOSENSE” and “Quiet Partner.” Good luck with that.